You’re growing. And yet…

That pit in your stomach when you pitch a dream client. 

The way you overthink your content strategy until your draft folder looks like a digital graveyard.

The existential dread your target audience is completely indifferent to anything you say.

These all have one thing in common…FEAR.

Turns out, fear isn’t just sweating through your shirt before a pitch—it’s the silent architect of your burnout, your stale sales copy, and that 6-month-old “Coming Soon” landing page. 

For this week’s newsletter, I’m orchestrating a tactical raid on the three fear zones sabotaging your health, creativity, and revenue.

What we’ll unpack:

1. Why your “entrepreneurial insomnia” is actually your body’s brilliant (but chaotic) warning system and how to reboot it.

2. How to weaponize your fear of being perceived (your next impactful post is hiding in your cringiest idea).

3. Why your sales copy feels like you’re shouting into the void and the exact words to make prospects beg to pay you.

HEALTH – You’re Not Crazy: The Secret Saboteurs Behind Your Stress

Your alarm clock goes off at 5am. You feel like you’ve barely slept a wink.

It’s getting harder and harder to turn your mind off at night. Why?

You’ve committed to a journey. You’re an entrepreneur.

At first the journey was exhilarating, but now you’re waking up to nothing but problems every day. You’re starting to wonder if “just being an employee” was really all that bad.

The never-ending fears are overwhelming. You’ve put so much on the line. You literally can’t afford to fail. And the last thing you want to hear from everyone is, “You should’ve just stuck to a regular 9-5.”

You feel like you’re crazy because no one in your inner circle seems to understand you.

This is often the unspoken truth of entrepreneurs dealing with depression and anxiety. 

For this week’s health topic, we’ll be discussing:

1. The 3 unique fears leading to depression and anxiety along with actionable coping tips.

2. The top 6 most effective and safe nonprescription treatments for depression and anxiety.

Depression & Anxiety: The Entrepreneur’s Uninvited Sidekicks

Who in their right mind would want to be an entrepreneur? 

That’s exactly the question Dr. Michael Freeman and his team asked in a 2015 study and spoiler alert: the answer isn’t as simple as “because I want freedom.”

Entrepreneurship is the engine behind job creation, innovation, and economic growth. 

But here’s the kicker…it also comes with a mental health price tag that’s hard to ignore. 

Entrepreneurs are roughly 50% more likely to experience mental health issues than the average person.

With depression and anxiety running rampant in entrepreneur-land, it’s crucial to actually feel our feelings.

Otherwise, how will we know when we’re spiraling into a doom-scroll or just need a snack?

If I had to name the main culprit behind my own mental health rollercoaster, it wouldn’t be deadlines or cash flow—it’s that four-letter word: FEAR.

Let’s rip the mask off and see what’s really lurking in the shadows of our businesses.

Fearful Business: The 3 Silent Killers No Entrepreneur Talks About

What are you afraid of?

In the beginning of my journey, I would have answered that question with, “What am I not afraid of?” 

I was so caught up in all the emotions that come with starting something new, I couldn’t articulate why I was feeling the way I felt. 

Let’s get real…entrepreneurship isn’t just about chasing freedom, it’s about outrunning the three gremlins that whisper “You’re doomed” at 3 AM. 

I’ve hauled these 3 fears through my own startup trenches. Here’s how to spot them… and shut them down.

Fear of the Unknown: The “What If” Vortex

AKA: Waking up daily to a choose-your-own-adventure book where all the pages are blank.

You know the drill. One minute you’re brainstorming a client pitch, the next you’re Googling “how to survive a market crash while homeschooling twins.” The unknown isn’t just scary, it’s exhausting.

Your Survival Kit

• The 5-Minute Doomsday Diary: Every morning, scribble your top 3 “what ifs” (“What if TikTok gets banned?”). Beside each, write one tiny action (“Test Instagram Reels this week”). Burn the list after. You’ll train your brain to swap panic for playbooks.

• Pro Tip: Schedule “uncertainty hours”. These are 90-minute blocks where you ONLY tackle ambiguous tasks so your amygdala gets the time-out it needs.

Fear of Isolation: The Hermit Hole

When your only confidants are Slack bots and your barista.

Isolation isn’t just missing watercooler chats. It’s realizing you’ve spent 72 hours talking to yourself about content strategies. 

The human brain isn’t wired for solo flights. Even introverts crack.

Your Escape Plan

• The Distress Flare Rule: When stuck, message a founder friend: “I’m deep in a funnel spreadsheet…roast my logic?” Most will reply quickly because they’re avoiding their own spreadsheets.

• Pro Tip: Join a non-business community (yoga, pottery, whatever). You’ll remember humans exist beyond MRR charts.

Fear of Failure: The Internal Phantom

That voice hissing, “One wrong move and your life becomes a cautionary tale worthy of a YouTube series.”

Newsflash: Failure isn’t your enemy—avoiding it is. Paralysis-by-overplanning is just failure in slow motion.

Your Exorcism Ritual

• The Mini Meltdown Method: Each week, attempt something with a 50% flop rate (cold DM a dream client, launch a $5 digital guide). Track lessons, not losses.

• Pro Tip: Start an “Epic Fail” highlight reel on Instagram. You’ll attract loyal fans (and freak out the competition).

Your Homework (Yes, This Week)

• Monday: Text a founder friend: “I’m 40% sure this idea sucks. Wanna dissect it over tacos?”

• Wednesday: Post a Reel of your most cringe business fail (tag me—I’ll cheer you on).

• Friday: Block 2 PM for “Hermit Hour”—no calls, no emails, just you and a novel not about scaling.

Ok, so you’ve implemented the above tips and tricks but you’re still feeling a bit down in the dumps and on edge.

Perhaps you need a physiological boost more so than a psychological one.

Let’s dive into that next.

6 Plant-Based Ways to Manage Depression & Anxiety (No Prescription Needed)

Before running to your doctor for a prescription, you should know there are several herbal remedies you may want to consider trying for depression and anxiety management.

NOTE: It’s recommended that you seek professional health advice if you have a chronic illness or you’re already taking other prescription medications before starting any herbal and/or supplement treatment. 

Click here to check out a chart that will give you the recommended doses, common side effects, and key safety considerations for 6 herbal remedies if you’d like to take a more holistic management approach to treating depression and anxiety.

PSYCHOLOGY – The Fear of Perception

This is a touchy subject, so I’m going to let my hair down a bit as we go through it.

Now, let’s talk about the silent creativity killer no one warned you about: the fear of being perceived. 

You know that stomach-dropping moment when you hover over the “post” button, convinced your LinkedIn carousel idea is cringe? Or the way your shoulders tense mid-Zoom call, certain your nervous laughter just “outed” you as an impostor? 

Well, that’s your brain’s overzealous bodyguard trying to protect you from judgment. And if you’re building a business or personal brand, it’s probably holding you hostage.

What Exactly Is The Fear of Being Perceived?

The fear of being perceived isn’t just stage fright in a YouTube Live wrapper. It’s the visceral dread that your authentic self—the messy, unpolished, gloriously human version will be met with rejection, ridicule, or worse…indifference. 

Neuroscientists liken this to the amygdala’s smoke alarm response, which lights up when we feel socially exposed. Evolutionarily, this kept our ancestors from getting exiled by the tribe. 

Today? It makes us edit Instagram captions 17 times before settling on “😊”.

For entrepreneurs and creatives, this fear often masquerades as “professionalism”. 

You might:

• Script every video until you sound like a ChatGPT TED Talk

• Avoid showing your face on stories, defaulting to stock photos of sunsets

• Overthink comments to the point of replying with corporate-speak like, “Appreciate your nuanced feedback!” (Translation: “Your troll comment kept me awake for 3 nights.”)

How It Sabotages Your Communication (Without You Realizing)

When the fear of being perceived hijacks your nervous system, it doesn’t just mute your voice, it distorts your entire presence in the following ways:

Nonverbal Leakage

Your body betrays you. That “confident founder” pose? If you’re internally chanting “Don’t blink too much, don’t blink too much,” viewers subconsciously register the mismatch.

Studies show people detect inauthenticity in as little as 33 milliseconds which is faster than you can say “um.”

Verbal Overcorrection

Ever ramble through a webinar Q&A or over-explaining to avoid seeming “unprepared”?

Or bury your USP in vague jargon like “synergistic solutions”? 

That’s the fear talking. It prioritizes “safe” over “memorable,” turning your messaging into beige wallpaper.

The Comparison Spiral

Scrolling competitors’ flawlessly curated feeds? Your fear weaponizes this. It whispers, “Their lighting setup costs more than your car. Give up.” 

Ironically, this makes you mimic trends instead of leading with what makes you…you, which is the exact thing audiences crave.

3 Tactics for Posting Without Panic

Tactic #1: The 70% Rule (Steal This from Rowers)

Elite rowers build endurance through steady-state sessions: long, moderate-effort workouts that feel deceptively easy. Apply this to your content in the following ways:

• Post at 70% polished: A relatable typo (“entrepreneur” → “entreprenerd”) humanizes you faster than flawless copy.

• Batch-create “low stakes” content: Film 5 unscripted stories in 15 minutes. Delete none. Post all.

• Track consistency, not virality: Like building aerobic capacity, trust that showing up regularly dulls fear’s edge.

Tactic #2: Hack Your Amygdala with Physics

Camera shy? Change your spatial relationship to the lens:

• Trick 1: Place your phone farther away (you’re not a hostage to a selfie stick).

• Trick 2: Look slightly above the camera. It feels less confrontational than direct eye contact.

• Bonus: Record while walking. Movement prevents “freeze mode” and sparks more natural vocal inflection.

Tactic #3: Memoization for Real Humans

In coding, memoization stores function results to skip repeat calculations. Apply this mentally:

• Keep a “Win Jar”: Note every positive comment/DM. Re-read them before filming.

• Template Your Terror: When fear arises, deploy a pre-written mantra: “This discomfort means I’m growing, not dying.”

• Pre-Game with 2 Minutes of Power Posing: Research confirms it lowers cortisol. Channel your best WWE entrance.

Your Homework (Yes, Really)

This week, commit one act of reckless authenticity:

• Post a video with zero edits (yes, even if you say “like” 12 times).

• Share a lesson from a failure older than 6 months (time blunts the sting).

• Respond to a troll with “Thanks for watching!” (Spite is a motivator.)

Remember: Algorithms reward consistency, but audiences reward courage. The more you let yourself be seen, stumbles and all, the quicker your fear becomes just background noise.

Now go hit post! 

BUSINESS – From Fear to Your Funnel: Motivation Through Sales Copy

When you’re just starting out in business, your sales copy won’t just be “meh”, it will flat out sucks. Ask me how I know. 

You think robotic jargon like “Leverage synergistic paradigms!” or desperate hype such as “THIS WILL CHANGE YOUR LIFE!!!” still works because you remember hearing it on a late night infomercial as a kid. 

No wonder your landing page feels like a ghost town. But what if I told you there’s a surgical way to hack your customer’s brain using the very fears keeping them up at 3 AM?

Meet the P.L.A. Framework (Pain ➔ Logic ➔ Action). It’s not magic—it’s neuroscience wrapped in a sales funnel. Let’s break it down like a Black Friday doorbuster.

Let’s flesh this idea out so you know exactly how to put this into action when writing your sales copy.

Step 1: Poke the Bruise

(AKA: Make them feel the problem before you fix it)

Your customer isn’t browsing your site for fun, they’re nursing a wound. Your job? Diagnose it out loud.

Do This Now:

The “3 AM Journal” Exercise: Ask your team: “What would our ideal client Google at 3 AM?” (e.g., “Why does my Shopify cart keep crashing?”) That’s your pain point.

Paint the Horror Movie Sequel: Instead of writing “Frustrated by cart crashes?”, try: "Every frozen cart isn’t just a glitch—it’s a customer sprinting to your competitor’s checkout page.”

Pro Tip: Use “You” language relentlessly. “You’re exhausted” is much more personable than “Many people feel tired.”

Step 2: Logic Bomb 

(Where you play Sherlock Holmes with your unique selling proposition)

Once they’re squirming, hit them with the antidote—but keep it simple. Customers don’t buy features, they buy relief.

Do This Now:

The “So What?” Test: For every feature, ask:

“AI-powered analytics” → So what? → “Spot profit leaks before they drain your bank account.”

“24/7 support” → So what? → “Sleep soundly knowing we’ll handle midnight meltdowns so you don’t have to.”

Slay Objections Preemptively

“Too expensive?” → “Less costly than losing 37% of your carts to glitches this month.”

“Will it work for me?” → “See how Sarah (a burned-out florist) reclaimed 11 sales per week.”

Pro Tip: Sprinkle screenshots of real customer texts/emails.

Step 3: Whisk Them Into Action

(No more weak “Click Here” CTAs—we’re building outcomes)

Your customer’s now thinking, “Okay, I’m convinced… but I’ll do it later.” Nuke that hesitation.

Do This Now:

Call-To-Outcomes (CTOs) > Call-To-Actions (CTAs)

❌ “Reserve Your Ticket”

✅ “Claim your spot so you can stop losing sales today.”

Scarcity Without Cringe

❌ “Hurry—limited supply!” (They’ve seen this 8,216 times.)

✅ “Only 3 spots left for May—our team physically can’t onboard more without imploding.”

Urgency That Doesn’t Smell Desperate

✅Add a countdown timer for bonus offers e.g., “Free consult if you book in the next 2h”.

Pro Tip: Test adding “Because…” to your CTO: “Start Your Free Trial (Because You Deserve to Stop Fires Before They Start)”

Your Homework (Steal These Templates)

For Emails:

For Landing Pages:

Remember: When writing sales copy, think of yourself as a motivational speaker. 

Your goal is to get the prospect past their fears and objections and to the point of taking action because they believe you have the solution to their problem.

Check out this short clip from Alex Hormozi explaining this.

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Hit that subscribe button and share this newsletter with someone who’s also on a journey of self-mastery and self-actualization as an entrepreneur. 

Stay Masterful,
Caroline